Our Management Team

Wayne P. Colwell

President

Wayne has more than 30 years of experience in Direct Marketing. Wayne began his career with a Lawn & Garden equipment manufacturer that was utilizing a unique direct to consumer Direct Marketing model. Wayne helped launch both Inbound & Outbound Telemarketing functions that grew to $100+ million in sales. 

Wayne went on to found Colwell & Salmon Communications, a Direct Marketing firm that provides Teleservices, Data Collection and Integrated Marketing Services to primarily the B2B market. Under his leadership, C&S developed a reputation for providing high quality Lead Generation targeting the SMB marketplace. In 2003, the company was acquired and Wayne continued on as President & CEO expanding C&S to include International Delivery & Marketing capabilities. After four years, Wayne decided it was time for a change and left C&S to pursue new challenges and opportunities. From this decision the Vision and in turn the creation of B2B MarketDirect was formed. Today, Wayne and his team look to utilize their long experience with demand generation, data and integrated services to assist companies in support of their business growth. 

Denise E. Knaack

Vice President

Denise Knaack held various positions at the Division headquarters for True Temper, Inc., a manufacturer, responsible for Salary Administration, Recruiting, Employee Relations. 

Denise later joined Colwell & Salmon Communications, a marketing communications firm providing integrated direct marketing and full service market research services, where she held various positions in marketing and business development until her departure in 2007. In her last position as Vice President, New Business Initiatives and Premier Accounts, she was responsible for developing marketing campaigns for Colwell & Salmon, driving new sales in B2B, managing and growing several key client relationships. Denise has extensive experience in managing key client relationships in consulting them in support of their marketing objectives, lead generation, data collection and database needs. In her role, Denise is responsible for Sales & Marketing and Client Services. Denise holds a B.S. degree in Business Administration from Clarion University. 

Gary Farber

Vice President, Global Services

Gary is responsible for acquiring and maintaining, client relationships worldwide. Gary's experience includes more than 33 years in designing and managing Teleservices Programs for firms of all sizes from start ups to Fortune 50 across several industries.

Before joining B2B Market Direct, he was also a co-owner of a regional call center and consulting firm for 22 years.

Diane Scofield

Director, Account Management

Diane Scofield is now in her 15th year of marketing services management that includes Inside Sales, Lead Generation, Event Boosts, Market Research, and Quality Assurance. Her various roles include, Account Manager, managing multiple accounts for various type programs and General Manager, with responsibilities for day to day operations of three locations, goal achievements and client satisfaction.

Before joining the marketing services industry, Diane spent 26 years working for Continental Insurance Company/CNA Insurance Company. As Director of Operations she managed a diversified operation which included an Inbound Call Center, Accounting, Customer Service and Processing Units while working closely with the Underwriting Group to ensure work completed was of the highest quality and that government regulations were adhered to. 

Tammy Stewart

Client Services/Quality Assurance

In her role, Tammy leads the telemarketing staff in day to day project execution. She insures the staff is properly trained for each client’s program, and in compliance with BBMD objectives. Tammy also oversees the quality assurance requirements for all BBMD client endeavors.

Tammy brings more than 20 years experience in TM Execution, Client Relationship and Operations Management to her role at B2B MarketDirect. Her experience spans a variety of industries including Healthcare, Technology, Education and Marketing. 

Prior to joining B2B MarketDirect, Tammy spent ten years at a leading Integrated Marketing Services call center in various supervisory and management positions. Tammy has also spent 18 years in the Insurance industry, where she held positions within Personal & Commercial sales, service and claims support.

Roberta Riservato

Director of Operations

Roberta Riservato oversees all of the operations that the company uses on a daily basis. This includes managing the productions schedule, working with vendors, payroll functions and implementing new company policies. Roberta also works in concert with other executive team members in setting strategic goals and long term plans.  

Prior to joining B2B MarketDirect, Roberta held various management and executive positions within the Manufacturing and Business Services sectors.